At a company town hall meeting, Autodesk’s CEO announced he was making a ‘billion-dollar bet’ on the still-very-much-antiquated construction industry. Brian set to work building and executing an aggressive customer-centric global communications strategy to demonstrate Autodesk’s budding leadership in the digital transformation of construction. Brian filled top-tier and industry media with innovative storytelling, deploying a “more show, less tell” approach when possible, including multiple international media summits at customer construction projects, and capturing trends before its competitors.
Here are some achievements as an employee of the company.